Serve Images In Next-Gen To Improve Site Speed

web development


As website data usage and file sizes continue to grow, it’s important that we take steps to ensure that our pages load quickly and efficiently. One way to do this is by using next-gen image formats.

These formats, such as WebP and AVIF, offer a number of benefits over traditional image formats like JPEG and PNG. They’re smaller in size, meaning they’ll take up less space on your website and load faster for your visitors.

They also offer better quality, meaning your images will look sharper and more vibrant. Next-gen image formats are more efficient, meaning they’ll use less CPU power when loading, which can help to improve your site’s overall performance.

The importance of next-generation images

Images are an important part of any website. They can help to attract visitors and add visual interest. However, images can also be a large source of data, which can slow down your website.

This is why next-gen image formats were created. These formats are designed to be more efficient, meaning that they take up less data while still maintaining a high quality level.

This makes them perfect for use on the web, where data usage is often a concern. In addition, next-gen images are designed to look great on mobile devices.

So, if you’re looking for a way to improve your website’s performance and give your visitors a better experience, consider using next-gen image formats.

Is AVIF better than WebP?

AVIF offers a lot of promise as a next-generation image format. It has the potential to provide better compression than WebP, resulting in smaller file sizes.

Additionally, it may be able to compress non-photographic images more effectively than PNG or lossless WebP. However, there are some downsides to adopting AVIF in 2021. For one thing, the format is not yet widely supported by browsers and web platforms.

Additionally, AVIF files can be significantly larger than their WebP counterparts, making them less ideal for use on the web.

Is AVIF better than PNG?

When it comes to image quality, AVIF definitely has the upper hand. With a maximum image resolution of 65536 x 65536 pixels, it offers much better detail and clarity than PNG.

And while PNG has a theoretical resolution limit of 2,147,483,647 x 2,147,483,647 pixels or 2500 megapixels, it’s safe to say no one is going to reach that in their day-to-day work.

In terms of bit depth, AVIF offers 12-bit precision, while PNG offers a 16-bit max bit depth. So all things considered, AVIF is definitely the better choice when it comes to image quality.

Is AVIF better than JPEG?

The debate between AVIF and JPEG is one that has been going on for some time now. Both formats have their own advantages and disadvantages.

JPEG is a well-established standard that has been around for many years. It is widely used and supported by a large number of devices and software applications. However, AVIF offers some significant advantages over JPEG.

First, it supports animations, live photos, and multilayer images stored in image sequences. This makes it ideal for use in applications such as video editing and graphic design.

Second, it provides better lossless compression than JPEG, meaning that it can reduce file size without compromising quality. It offers better support for graphical elements, logos, and infographics, where JPEG has limitations. As a result, AVIF is quickly becoming the format of choice for many professionals.

Is WebP same as PNG?

There are a few key ways in which WebP and PNG differ. First, WebP uses modern compression techniques that allow for smaller file sizes without sacrificing quality, whereas PNG uses an older compression algorithm that results in larger files.

Additionally, WebP supports both lossless and lossy compression, while PNG only supports lossless compression. This means that you can choose to either keep the quality of your image intact or sacrifice some quality for a smaller file size with WebP.

WebP also supports transparency, while PNG does not. Overall, these differences make WebP a more modern and efficient image format than PNG.

Why are all images WebP?

The reason all images on the web are WebP is because they are smaller than JPEG, so they load faster and use less bandwidth. While this is great for everyone, there can be a problem if you save a WebP image and then want to open it on your computer.

Not many programs can view WebP images at present, which can be a bit of a pain. However, the upside is that you’ll be able to enjoy faster loading times and save on your data usage.

So overall, it’s still a good idea to use WebP images even though there may be some inconvenience involved.


We hope this article has helped you understand the importance of using next-gen image formats and how they can benefit your website. If you’re ready to start using these new formats, we’d be happy to help.

Request a free SEO audit and our team will take a look at your website to see how it can be optimised for speed and performance. Thanks for reading!

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