Expired domains are a valuable resource for website owners and digital marketers looking to boost their online presence. In this article, we will explore what expired domains are, how they can be used to improve search engine rankings, and the benefits of leveraging them in your online marketing strategy.
What are Expired Domains?
An expired domain is a domain name that has not been renewed by its owner. When a domain is registered, it is typically done so for a period of one to ten years. If the owner of the domain fails to renew it before the expiration date, the domain becomes available for registration by anyone else.
Expired domains can be found in a variety of ways, including through domain auctions, backorder services, and by manually searching for domains that have expired.
Power of Leveraging Expired Domains
Leveraging expired domains can be a powerful tool for website owners and digital marketers. By acquiring an expired domain with a strong backlink profile and redirecting it to your website, you can improve your search engine rankings and drive more traffic to your site.
Expired domains can also be used to create niche-specific websites or to build a private blog network (PBN) for link building purposes. With a PBN, you can control the content and links pointing to your site, which can help improve your search engine rankings and drive more targeted traffic to your site.
In addition, expired domains can be used to build brand authority and credibility. By acquiring an expired domain that was previously used by a reputable brand or website, you can leverage the existing trust and authority of that domain to boost your own brand’s credibility.
The Benefits of Expired Domains
The benefits of expired domains are numerous, and they can help boost your website’s online presence in a number of ways.
Here are some of the key benefits of leveraging expired domains:
- Increased SEO ranking: One of the biggest benefits of using expired domains is that they can help improve your website’s search engine ranking. This is because expired domains often have established backlinks that can pass on link juice to your website, helping to boost your website’s authority and visibility in search engine results pages.
- Established backlinks: Expired domains often have established backlinks from reputable websites, which can help improve your website’s credibility and authority. Backlinks are a key factor in search engine ranking algorithms, and having high-quality backlinks pointing to your website can help improve your website’s search engine ranking.
- Established traffic: Expired domains can also come with established traffic, meaning that the domain may still be receiving visitors even after it has expired. By redirecting this traffic to your website, you can increase your website’s traffic and potentially improve your website’s search engine ranking.
- Established social media presence: In addition to backlinks and traffic, expired domains may also come with an established social media presence. This can be a valuable asset if you are looking to build a strong social media presence for your website, as you can leverage the existing followers and engagement of the expired domain’s social media accounts to build your own social media presence.
The Numbers: How Many Expired Domains are There?
When it comes to expired domains, there are a significant number of domains that become available every day.
Here are some statistics on the number of expired domains available and how they compare to active domains:
- Number of expired domains available: According to some estimates, there are over 100,000 expired domains that become available every day. This means that there are millions of expired domains available at any given time.
- Comparison to active domains: While there are millions of expired domains available, they still represent a small fraction of the total number of active domains. According to the latest statistics, there are over 350 million registered domain names, with around 150 million of those being active.
- Explanation of why there are so many expired domains: There are several reasons why so many domains become expired. One reason is that many people register domains for short-term projects or experiments, and then fail to renew them once the project is complete. Additionally, some people may register domains with the intention of selling them for a profit, but are unable to find a buyer before the domain expires. Finally, some businesses may go bankrupt or simply decide to shut down their website, which can result in the domain becoming expired.
How to Leverage Expired Domains
Leveraging expired domains can be a powerful tool for website owners and digital marketers looking to improve their online presence.
Here are some steps to follow when leveraging expired domains:
- Finding the right expired domain: The first step in leveraging expired domains is to find the right domain for your needs. Look for domains that are relevant to your niche or industry, and that have a strong backlink profile. You can use tools like Ahrefs, Majestic, or SEMrush to analyse the backlink profile of a domain and determine its authority and relevance.
- Checking the domain’s history: Once you have identified a potential expired domain, it’s important to check its history to ensure that it has not been penalised by search engines in the past. Use tools like Archive.org and Wayback Machine to view the website’s previous content and check for any spammy or low-quality content.
- Rebuilding the domain’s website: If the expired domain has an established backlink profile and a history of high-quality content, consider rebuilding the domain’s website to restore its previous content and improve its overall quality. This can help retain the existing backlinks and establish new ones, which can help boost your website’s search engine ranking.
- Redirecting the domain to your website: Another option is to redirect the expired domain to your own website. This can help boost your website’s search engine ranking by passing on the link juice from the expired domain’s backlinks. However, it’s important to ensure that the redirect is done correctly to avoid any negative impact on your website’s ranking.
There are many examples of successful businesses that have leveraged expired domains to improve their online presence.
Here are a few case studies that demonstrate how businesses have used expired domains to achieve their goals:
- Moz: Moz is a popular SEO tool that has leveraged expired domains to improve its search engine ranking and establish its brand authority. Moz acquired the expired domain SEOmoz.com, which had a strong backlink profile and a history of high-quality content. Moz then redirected the domain to its main website, passing on the link juice from the backlinks and improving its search engine ranking. As a result, Moz was able to establish itself as a leading authority in the SEO industry, and has since become a trusted resource for marketers and website owners.
- HOTH: HOTH is a digital marketing agency that has used expired domains to build a private blog network (PBN) for link building purposes. By acquiring expired domains with strong backlink profiles and relevant content, HOTH was able to build a network of high-quality websites that it could use to create backlinks to its clients’ websites. This strategy helped HOTH improve its clients’ search engine rankings and drive more targeted traffic to their sites.
- NerdWallet: NerdWallet is a financial advice website that has leveraged expired domains to establish its brand authority and improve its search engine ranking. NerdWallet acquired the expired domain CardHub.com, which had a strong backlink profile and a history of high-quality content related to credit cards. NerdWallet then redirected the domain to its main website, passing on the link juice from the backlinks and improving its search engine ranking for credit card-related keywords. As a result, NerdWallet was able to establish itself as a leading authority in the credit card industry, and has since become a trusted resource for consumers seeking financial advice.
In conclusion, leveraging expired domains can be a powerful tool for website owners and digital marketers looking to improve their online presence. By finding the right expired domain, checking its history, and leveraging its existing backlinks and traffic, businesses can improve their search engine ranking, establish brand authority, and drive more targeted traffic to their websites.
The benefits of leveraging expired domains include increased SEO ranking, established backlinks, established traffic, and established social media presence. If you’re looking to improve your online presence, consider leveraging expired domains as part of your online marketing strategy. With the right approach, expired domains can be a valuable resource for building backlinks, establishing traffic, and improving search engine rankings. So why not give it a try and see how it can benefit your business or website?