In the ever-evolving landscape of social media, Instagram’s latest algorithm updates have shifted the spotlight to reward creativity and originality. In a world where artificial intelligence increasingly dominates, standing out for what cannot be replicated—our authenticity and creativity—is paramount. Whether you’re a small creator, a fledgling business, or just launching a brand, now is the time to harness Instagram’s latest features to your advantage. But perhaps you’re wondering, ‘Am I truly creative? How can I be sure of my originality?’ Fear not. In our article, we unveil six practical exercises to fuel your creativity, ready for immediate implementation.
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Boosting Visibility on Instagram for Small Creators
For small creators, gaining visibility on Instagram can be a daunting task. With the platform’s vast user base and ever-changing algorithms, breaking through the noise and reaching a wider audience can feel like an uphill battle. However, Instagram’s latest update aims to level the playing field by shaking up its algorithm to give smaller creators a chance to shine.
By showcasing Reels with superior performance to a broader audience, lesser-known creators with modest followings are set to gain increased exposure. This shift not only provides a much-needed boost to emerging talent but also enriches the platform with a diverse range of voices and perspectives.
Unlock your creative potential with Instagram’s latest updates
Foto di Gerd Altmann da Pixabay
Prioritising Original Content
In a digital landscape saturated with reposts and recycled content, originality has become a rare and precious commodity. Recognising the importance of authentic expression, Instagram is prioritising original content by recommending only the first instance of identical content.
Reposts will be sidelined unless they undergo significant alterations, such as memeification, parody, adding voiceovers, or remixing. This move not only rewards creators who invest time and effort into producing original content but also elevates the overall quality of the platform’s content ecosystem.
Crediting Original Creators
Accountability and recognition are essential pillars of any creative community. In a move to promote these values, Instagram is introducing labels on reposts that direct users back to the original creator’s account. While both the original creator and the reposter currently have the option to remove these labels, this privilege may be revoked in the future. By ensuring that credit is given where it is due, Instagram is fostering a culture of respect and appreciation among creators.
Cracking Down on Content Aggregators
Content aggregators, who recycle others’ work without adding substantial value, have long been a source of frustration for creators. In a bid to address this issue, Instagram is taking a firm stance against such practices. These accounts will no longer enjoy the spotlight in recommendation sections, although content from aggregators you follow directly remains unaffected. This crackdown not only protects the intellectual property of creators but also encourages originality and innovation within the platform’s ecosystem.
Understanding the New Instagram Algorithm
Central to Instagram’s updates is a revamped algorithm designed to prioritise original, engaging content. Drawing inspiration from TikTok’s “For You” feed, eligible content is initially showcased to a limited audience, with its reach expanding based on engagement metrics. This shift not only incentivises creators to produce high-quality content but also ensures that users are presented with the most relevant and engaging posts.
Practical Tips for Crafting Original Content
In a landscape dominated by trends and algorithms, standing out as a creator requires a combination of creativity, insight, and perseverance. Here are some practical tips for crafting original content that resonates with audiences:
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Think Outside the Box and Embrace Bias
The key to creating truly engaging content lies in thinking outside the box and embracing bias. Challenge conventional wisdom and explore controversial or opposing viewpoints—the anti-trend. Utilise psychological biases, such as the Von Restorff Effect, to capture attention and make your content stand out.
Exercise: The Anti-Trend Challenge
Identify a widely accepted belief or trend in your niche and develop content that challenges or presents an alternative perspective. For example, if the prevailing trend is minimalism in interior design, create content advocating for maximalism or eclectic decor styles.
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Start with Insights to Create Mental Short Circuits
Begin your creative process by uncovering insights that spark mental short circuits. For example, reframe the purpose of your content to disrupt conventional thinking. Instead of viewing copywriting as a means to sell, consider it as a tool to facilitate buying—an approach that can captivate audiences and drive engagement.
Exercise: Insight Journaling
Set aside time each day to reflect on insights or observations that inspire creativity. Keep a journal to record these insights and explore how they can be translated into compelling content ideas.
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Utilise Creative Models
Harness the power of creative models to unlock new perspectives and insights. Whether it’s the lamp bulb analogy or one of the six creativity models, such as lateral thinking or the SCAMPER technique, these frameworks provide a structured approach to generating original ideas.
Exercise: SCAMPER Brainstorming
Choose a piece of existing content or a common theme in your niche and apply the SCAMPER technique to generate new ideas. For each element of the SCAMPER acronym (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse), brainstorm ways to modify or reimagine the content to create something fresh and original.
Cultivating a Creative Mindset
Beyond specific tactics and strategies, cultivating a creative mindset is essential for long-term success as a content creator. Here are three principles to guide your creative journey:
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Develop Curiosity and Mindful Observation
Cultivate a beginner’s mindset and approach your work with a sense of curiosity and wonder. Observe the world around you with fresh eyes, ask questions, and seek out new experiences that inspire creativity.
Exercise: Curiosity Walk
Take a walk in a familiar or unfamiliar environment and challenge yourself to notice new details or perspectives. Engage your senses and observe the sights, sounds, and sensations around you with heightened awareness.
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Forge Unconventional Connections
Creativity thrives on the ability to make unexpected connections between seemingly unrelated ideas or concepts. Allow your mind to wander freely and explore the intersections between different disciplines, industries, and perspectives.
Exercise: Idea Cross-Pollination
Choose two unrelated topics or concepts and brainstorm ways to connect them creatively. For example, if you’re in the fitness niche, explore how principles of mindfulness meditation can be applied to work out routines or wellness practices.
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Immerse Yourself in Beauty
Beauty is a powerful source of inspiration and creativity. Take the time to immerse yourself in art, music, nature, and other aesthetic experiences that nourish your soul and ignite your imagination.
Exercise: Creative Retreat
Plan a day or weekend retreat to a location known for its natural beauty or cultural richness. Disconnect from digital distractions and immerse yourself fully in the sensory experiences around you. Take photographs, sketch, journal, or simply allow yourself to be present in the moment and soak in the inspiration.
Drawing Inspiration from Uber’s Founding Story
The founding story of Uber serves as a powerful reminder of the transformative potential of creativity and innovation. In a cold December evening in 2008, Travis and Garret found themselves stranded in Paris, grappling with the challenge of securing transportation. Rather than succumbing to frustration, they seized the moment to envision a future where summoning a car could be as simple as the press of a button.
Garrett’s simple yet radical solution—acquire a fleet of cars, hire drivers, and develop an app—laid the groundwork for what would become Uber. Despite facing setbacks and obstacles along the way, Travis’s unwavering determination and entrepreneurial spirit propelled him forward. By challenging the status quo and embracing the power of technology, they transformed an idea into a global phenomenon that revolutionised the transportation industry.
In Conclusion
As Instagram continues to evolve and adapt to the changing needs and preferences of its users, the opportunities for creativity and self-expression are boundless. By embracing originality, cultivating a creative mindset, and drawing inspiration from diverse sources, content creators can navigate Instagram’s new landscape with confidence and create content that resonates deeply with audiences.
